“PHARMACY”

  • Brand Identity, Packaging Design, Illustrations

  • Adobe Illustrator, Adobe Photoshop, Adobe Lightroom

Introdction

“I can't. I have decidophobia. Please help me make a decision!” “I have serious bed addiction, I can’t leave my bed every day.” These are all conversations between my friends and me. Nowadays, people always make up some syndromes for excuses or psychological comforts. For examples include decidophobia, friend-making disorder, and obsessive-compulsive disorder. Gradually, these diseases have a unified name—“modern diseases.” They are not pathologically real mental illnesses, but many harmful outcomes can also be triggered if they continue to worsen. We have no experimental treatments for those fictitious diseases, so I want to make some healing candies to help solve the problem.

PACKAGE DESIGN

Method One.

Inspired by the traditional Chinese medicine store. Users can fold it into a simple square that is easy to carry and store.

Method two.

With the same paper, users can get another kind of box according to the crease. It can be used for users to put candy or other miscellaneous items daily.

It all begins with an idea. Maybe you want to launch a business.

“PHARMACY” Brand Guild

The brand takes Japan as the design context, so I combined Japan's latest, most popular letter symbols and linear symbols as the design basis. Specifically, I used a smooth sans serif font for the logo and integrated it with the outline of the cherry blossom. Besides, I adopted pink and blue with a strong healing sense as the overall color, hoping to convey the fresh, healing brand image.

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GAOXIA — Crayfish Restaurant _ Brand Identity, Packaging Design